Stitcher Grows Sales and Content Teams
Sarah van Mosel joins Stitcher as chief revenue officer and Daisy Rosario takes on executive producer role, overseeing multiple Stitcher Originals series and new show development
May 10, 2019
NEW YORK CITY – Leading podcast company Stitcher has added two industry veterans to its roster of top leaders.
Sarah van Mosel will join Stitcher as chief revenue officer, and Daisy Rosario will join the content team as executive producer. Van Mosel and Rosario will begin their roles May 20 and will be based in Stitcher’s New York City offices.
“As Stitcher continues its growth across all parts of the podcast ecosystem – including content creation, distribution and advertising – building out a strong and diverse leadership team is essential to living out our mission of being the best place in the world for podcasting,” said Erik Diehn, CEO of Stitcher. “Sarah brings a wealth of experience in advertising across the media landscape, with deep knowledge of podcast advertising, while Daisy has made a name in the audio content universe by overseeing top podcasts that bring diverse voices to the forefront.”
As chief revenue officer, van Mosel will lead Stitcher’s sales organization, Midroll Media, the long-time leader in podcast advertising that represents over 250 of the world’s top podcasts. She will set the company’s direction in identifying and capitalizing on new revenue growth opportunities and overseeing the partnerships team.
A leading expert of digital audio sales and strategy, van Mosel was most recently chief podcast sales and strategy officer at Market Enginuity, where she oversaw all sales activity and strategic planning for the company. In this role, van Mosel managed sales for Public Radio Exchange’s Radiotopia network and podcasts including “99% Invisible,” “The Moth,” “Song Exploder,” “Criminal” and “Ear Hustle.” She previously held leadership roles at Acast and New York Public Radio.
Van Mosel earned a bachelor’s degree in media studies from Goddard College and is the co-chair of the IAB Podcast Business Working Group.
In her new role as executive producer for Stitcher, Rosario will oversee some of Stitcher’s top podcasts on its Stitcher Original label including “Unladylike,” “The Sporkful,” “Longest Shortest Time,” “By the Book,” and new series “Mob Queens” and “Science Rules! With Bill Nye.”
In addition to production on current shows, Rosario will lead a team responsible for identifying and developing new podcasts, with a focus on narrative-driven podcasts and thoughtful talk shows.
Rosario earned a bachelor’s degree in fine arts from New York University and a master’s degree in journalism from The City University of New York.